Experience breathtaking 4K HDR images featuring more vibrant colors, greater contrast and sharper clarity.
Experience breathtaking 4K HDR images featuring more vibrant colors, greater contrast and sharper clarity.
Enjoy an immersive, powerful IMAX sound experience delivered by DTS audio technology.
Reserved for the largest displays and supports IMAX’s expanded aspect ratio on select movies, so you’ll feel like you’re part of the action.
Movies and content digitally re-mastered by IMAX to deliver pristine image and sound quality as the filmmakers intended.
While the IMAX theatrical experience continues to be the gold standard in blockbuster movie-going, the companies saw an opportunity to improve and create greater consistency in the home entertainment space.
There are two challenges that we are looking to address:
Together with DTS, we’re launching IMAX Enhanced, a new licensing and certification home entertainment program that we believe solves these challenges through three areas:
Certification: The consistent high-quality experience we provide in every IMAX theatre around the world has positioned the IMAX brand as a beacon for those looking for premium entertainment experiences.
To qualify and carry the IMAX Enhanced logo, the highest-end TVs, sound bars, A/V receivers must meet carefully prescribed performance requirements established by IMAX, DTS and Hollywood’s leading colorists to create a consistent and higher bar for image and sound specs on premium devices.
By marking these devices with the IMAX Enhanced logo, we are taking the mystery and frustration out of the buying process to make it easier for consumers to identify and buy the best devices.
Content: Introduce IMAX digitally re-mastered content for the home environment to provide the sharpest 4K HDR images and powerful, immersive sound as the filmmaker intended.
Optimization: We are designing an IMAX Mode for the enhanced devices that will be meticulously calibrated to play digitally re-mastered content to deliver the best viewing and listening experience on that device.
IMAX Enhanced is a new licensing and certification home entertainment program. To qualify and carry the IMAX Enhanced logo, the highest-end TVs, projectors, sound bars, and A/V receivers must meet stringent performance standards established by IMAX, DTS and Hollywood’s leading colorists in order to create a consistent and higher bar for image and sound performance on premium devices. IMAX digitally re-mastered content for the home environment is created to provide the sharpest 4K HDR images and powerful sound as the filmmaker intended. We are designing an IMAX Mode for the enhanced devices that will be meticulously optimized to play digitally re- mastered content to deliver the best viewing and listening experience on that device.
With IMAX Enhanced, consumers can now take comfort in knowing the products available under the program will deliver more distinct and breathtaking images featuring more vibrant colors, greater contrast and sharpest clarity, complete with powerful, immersive sound.
IMAX will supply select IMAX documentaries and work with its global studio and other content partners to build a steady stream of IMAX Enhanced versions of movies and other programming using the newest, proprietary post-production process developed by IMAX. It utilizes a sophisticated, advanced algorithm designed to produce the highest-quality, sharpest 4K HDR images.
This advanced process accurately reduces noise and grain under the filmmaker’s guidance to best optimize the content for a much higher quality, higher brightness 4K HDR display format. Without this technology, high-dynamic range content can actually look worse than what was originally seen and intended by the filmmaker due to excessive noise and grain in the film.
Select IMAX Enhanced titles that were shot with IMAX® cameras or specially formatted for IMAX® theatres will also include an expanded aspect ratio for the film’s home release to show consumers more picture on their TV.
IMAX and DTS will also partner with award-winning Hollywood sound mixers to use a special variant of its DTS:X codec technology integrated in home audio equipment to deliver an IMAX signature sound experience.
IMAX will be announcing and releasing IMAX Enhanced versions of a wide range of films both for 4K HDR streaming and Ultra HD Blu-ray Discs.
IMAX Enhanced devices are currently launching worldwide, with content announcements to follow shortly.
Illustrating the breadth of the initiative, IMAX and DTS announced that a number of global consumer electronics and entertainment market leaders have joined the IMAX Enhanced program as partners, including Sony Electronics, Sony Pictures, Paramount Pictures, and Sound United (Denon and Marantz). The program will look to continue to partner with leading consumer electronics and entertainment companies to enhance select high-end 4K displays, A/V receivers, sound bars, other home theatre equipment and content.
IMAX Enhanced products must be designed to meet a carefully prescribed set of the highest audio and video specifications, set by a certification committee of IMAX and DTS engineers and Hollywood technical specialists – to be accepted into the IMAX Enhanced program. In addition, the companies will also license a proprietary suite of technology to enhance select top-of-the-line 4K HDR televisions, A/V receivers, sound systems and other home theatre equipment.
The companies are designing an IMAX Mode for the enhanced devices that will be meticulously optimized to play digitally re-mastered content as the filmmaker intended in the home. These pre-set IMAX calibrated modes, set and approved in conjunction with Hollywood’s colorists, will provide consumers with a hassle-free way to get the best picture and sound.
Only the largest 4K UHD HDR TVs can participate in the IMAX Enhanced program. These bigger displays feature higher resolution, brighter images and greater contrast than ever before, which magnify image imperfections in content – diminishing the filmmaker’s creative intent. IMAX is working with its global studio and other content partners to build a steady stream of IMAX Enhanced version of movies and other programming using the newest, proprietary post- production process developed by IMAX. It utilizes a sophisticated, advanced algorithm designed to produce the highest-quality, sharpest 4K images.
Derived from IMAX’s proprietary DMR process, the technology cleans up the images and eliminates these imperfections, so you can experience the film at its best, as the filmmaker intended. The combination of IMAX Enhanced products and IMAX Enhanced content results in distinct and breathtaking images featuring vibrant colors, greater contrast and sharper clarity.
Not only do IMAX Enhanced films look and sound amazing on these devices, but other content – such as sports, high- production value TV shows, and gaming – will look and sound incredible as well.
IMAX DMR is IMAX’s proprietary image enhancement process that uses a sophisticated advanced algorithm designed to remove unwanted grain and noise present in the image without degrading or altering the artistic intent of the photography to produce the highest-quality, sharpest 4K HDR images.
Much like IMAX’s image enhancement process, for each film released in IMAX theatres, IMAX works side by side with the filmmakers and original sound team to create a custom soundtrack optimized for IMAX theatres’ point-source surround sound. With meticulous adjustments modeled on how the IMAX theatrical sound system operates, this proprietary IMAX audio mix is translated for home theatre environments and exclusively delivered using a special variant of the DTS:X codec technology integrated in home entertainment equipment to deliver immersive, powerful sound.
Yes, DTS Virtual:X technology supports a number of consumer speaker configurations without discrete height channels, including stereo TV/soundbar speakers and up to 7.1. On stereo speakers, DTS Virtual:X virtualizes both surround and height (replicating 11.1/12.0) using different algorithms. In 5.1 or 7.1, DTS Virtual:X only needs to virtualize height (replicating 11.1/12.0). Virtual:X has received an overwhelmingly positive response form the industry, and it performs quite well with IMAX Enhanced content.
DTS:X technology is commonly found in most multi-channel A/V receivers on the market today. IMAX Enhanced A/V receivers must include DTS:X technology and will deliver additional features such as auto-sensing of IMAX Enhanced content.
IMAX Enhanced A/V receivers feature DTS:X immersive audio decoding that is optimized for IMAX’s signature sound experience to properly reproduce the full dynamic range of IMAX theatrical sound mixes available with IMAX Enhanced content.
IMAX Enhanced A/V receivers provide consumers a pre-set, IMAX Mode that will reproduce audio at the highest levels in the home from both a performance and quality standpoint.
In addition, IMAX Enhanced content provides guidance on the reference volume levels that the filmmaker released originally in IMAX theatres.
IMAX Enhanced displays must meet additional requirements over and above what most 4K UHD TVs deliver today in order to receive the IMAX Enhanced program certification.
The IMAX Enhanced program features the best displays that meet the program’s standards across proper calibration, resolution, color, brightness, contrast, scale of image and sound capabilities. The carefully prescribed set of the highest audio and video specifications are defined by a certification committee of IMAX and DTS engineers and Hollywood’s leading technical specialists to ensure the devices that feature the IMAX Enhanced logo deliver flawless playback of picture and sound as the filmmakers intended.
IMAX Enhanced products are designed to work independently of each other and, even alone, will perform their function at the highest level. When combined, they work in concert, creating the most immersive and highest-quality experience available in the home.
The IMAX Enhanced program does not currently include specific speaker performance criteria. It is recommended that using a combination of high-performance speakers and subwoofers, a minimum frequency spectrum of 20Hz – 20kHz can be accurately reproduced. The speaker system should be capable of producing average sound pressure levels of 85dB with 110dB peaks (115dB for Subwoofers) when speakers are placed 3 meters from the sitting position. A speaker sensitivity of 87dB or greater is recommended.
For optimal playback of IMAX Enhanced content, the recommended speaker layout for an IMAX Enhanced system is 7.2.4 with seven speakers in the horizontal plane, two subwoofers and four height speakers. 5.1.4 is the minimum layout for IMAX Enhanced A/V receivers and processors. Due to various constraints, consumers may opt to install fewer speakers than the recommended and minimum layouts noted above. In such cases, the spatial remapping engine included in the DTS:X decoder will properly render and remap audio to the available speakers.
IMAX Enhanced content features soundtracks built upon the DTS:X codec. The DTS:X decoder is integrated into all IMAX Enhanced A/V receivers and processors features a spatial remapping engine that renders and remaps channels and objects to the consumer’s available speaker layout. For optimal playback of IMAX Enhanced content, a 7.2.4 speaker layout is recommended.
The 5.1.4 speaker layout includes the following physical speaker locations: L, C, R, Ls, Rs, Lh, Rh, Lhr, Rhr and one or more subwoofers (LFE). In a 7.1.4 system, the speaker locations are as follows: L, C, R, Lss, Rss, Lsr, Rsr, Lh, Rh, Lhr, Rhr and one or more subwoofers (LFE). For specific speaker locations, please refer to the following table:
|Commonly Displayed AVR Layout Label(s)||DTS Speaker Label||Notation||Recommended range of azimuth angles in degrees||Recommended range of elevation angles in degrees||Nominal (azimuth, elevation) angles in degrees|
|Left||L||LEFT||-30 to -45||0||(30,0)|
|Right||R||RIGHT||30 to 45||0||(-30,0)|
|Ls||SRRD_LEFT||-100 to -120||0||(-110,0)|
|Rs||SRRD_RIGHT||100 to 120||0||(110,0)|
|LFE1||LFE_1||-100 to -120||Low frequency effects subwoofer|
|Left Surround Rear
Surround Back Left
Left Rear Surround
|Lsr||REAR_SRRD_LEFT||-135 to -150||0||(-150,0)|
|Right Surround Rear
Surround Back Right
Right Rear Surround
|Rsr||REAR_SRRD_RIGHT||135 to 150||0||(150,0)|
|Left Side Surround||Lss||SIDE_SRRD_LEFT||-90||0||(-90,0)|
|Right Side Surround||Rss||SIDE_SRRD_RIGHT||90||0||(90,0)|
Left Front High
Left Front Height
Front Presence Left
|Lh||HIGH_LEFT||-30 to -60||30 – 60||(-45,-45)|
Right Front High
Right Front Height
Front Presence Right
|Rh||HIGH_RIGHT||30 to 60||30 – 60||(45,45)|
|Left Height Rear
Left Rear High
Left Rear Height
Rear Presence Left
|Lhr||HIGH_REAR_LEFT||-110 to -150||30 – 60||(-135,-45)|
|Right Height Rear
Right Rear High
Right Rear Height
Rear Presence Right
|Rhr||HIGH_REAR_RIGHT||110 to 150||30 – 60||(135,45)|
DTS:X features the DTS Neural:X immersive upmixer that is compatible with select IMAX Enhanced content.
If you watch an IMAX Enhanced movie on a non-IMAX TV, you will still get the best possible version of the content, but it will not be optimized to deliver the same high level of experience as watching or listening to it on an IMAX Enhanced device.
IMAX Corporation (NYSE: IMAX) and audio leader DTS®, a wholly-owned subsidiary of Xperi Corporation (Nasdaq: XPER), today announced a significant expansion of the IMAX® Enhanced ecosystem spanning new streaming platforms, blockbuster movies, and device partners throughout the United States, Europe, and China. Launched a year ago today, IMAX Enhanced is a premier, immersive at-home entertainment […]
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Anyone who’s visited an IMAX cinema knows what a difference the format can make to the movie experience. Its huge format picture and cutting edge sound immerses you in the world of what you’re watching far more than a typical cinema set up. So AV fans will be excited to hear that IMAX is now turning its focus on the home cinema experience too.
Today, IMAX announced a new program called IMAX Enhanced, which was launched in partnership with DTS. It’s a certification and licensing program that will allow users to play the highest quality 4K images and most powerful audio in the comfort of their own home.
There are tons of huge announcements coming out of the CEDIA 2018 expo, but one of the most exciting is the IMAX Enhanced program, a collaboration between IMAX and DTS that certifies all sorts of A/V gear to promise that they deliver the best audio and visual experience possible.
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