What’s better, seeing a film in IMAX or in IMAX Enhanced on Disney+?
IMAX is going to level up what you see, hear, and feel no matter where you are. The IMAX ecosystem has been expanding for years in order to bring fans the best experience possible, whether it’s in a movie theatre or at their homes through IMAX Enhanced. If you’re going to the movie theatre, IMAX is the best experience you can find. If you’re going to watch a movie at home, IMAX Enhanced is the best way to watch.
Is IMAX shifting its focus to streaming?
No. IMAX Enhanced on Disney+ is about expanding the storied IMAX and Disney / Marvel relationship, which will continue to center on the theatrical release. IMAX’s proprietary technology has also long been the gold standard for filmmakers and audiences alike, and now with IMAX Enhanced on Disney+, we’re able to bring IMAX and DTS technologies to more fans and consumers for a truly unique and immersive entertainment experience.
Why aren’t all Marvel titles available in IMAX Enhanced on Disney+?
Every IMAX Enhanced film on Disney+ goes through a rigorous visual and audio remastering process in order to fully optimize it for the platform. IMAX Enhanced on Disney+ is launching with these 13, fan-favorite titles to start and we hope to add more titles in the future.
What is IMAX expanded aspect ratio?
IMAX’s exclusive Expanded Aspect Ratio is 1:90:1, which offers up to 26% more picture for select sequences – meaning more of the action is visible on screen, just as the filmmakers intended. When a title has IMAX’s expanded aspect ratio, movie watchers experience the full scope of the picture, be it in a movie theatre or now at home with IMAX Enhanced on Disney+. The experience is a must-have for scenes of epic proportion, which the MCU and IMAX know well – without it, subscribers could stand to lose up to a quarter of their picture.
How can I watch IMAX Enhanced content on Disney+?
Starting on November 12th, all Disney+ subscribers can experience IMAX Enhanced across 13 Marvel titles that feature IMAX’s exclusive expanded aspect ratio. All they need to do is hit play.
At a later date, Disney+ subscribers with IMAX Enhanced-certified televisions, AV receivers, loudspeakers or soundbars will benefit from an even greater array of IMAX visual and audio technology. You can find IMAX Enhanced-certified devices available today on imaxenhanced.com/#devices
Which devices are currently certified by IMAX Enhanced?
IMAX Enhanced devices span multiple product categories and premium, best-in-class device manufacturers.
For a more comprehensive list, please visit: Devices
Why did IMAX and DTS launch this program?
While the IMAX theatrical experience continues to be the gold standard in immersive movie-going, the companies saw an opportunity to extend a premier, elevated entertainment experience beyond the theater. For those who can’t go to the movies or for when the movies are no longer in the theatre, IMAX Enhanced offers the closest way to the IMAX experience at your fingertips.
There are two challenges the program addresses:
- Device Differentiation: Helping consumers seamlessly identify best-in-class consumer electronics products.
- Optimized Viewing: Creating a premium streaming experience that remains faithful to the filmmaker’s creative intent.
IMAX Enhanced delivers more of what fans demand from an IMAX experience outside of the theater:
- Streaming: Now available on the biggest streaming platforms worldwide, IMAX Mode ensures that 4K streaming content looks and sounds as the filmmaker intended—with select best-in-class devices optimized for fully immersive playback.
- Content: The only way to experience IMAX’s signature picture, sound and scale outside of the theater—with exclusive, digitally remastered 4K HDR content and immersive audio by DTS.
- Devices: To qualify for IMAX Enhanced certification, 4K HDR televisions, projectors, sound bars, A/V receivers, loudspeakers, powered subwoofers and other premium home entertainment devices must meet carefully prescribed performance requirements established by IMAX, DTS and Hollywood’s leading experts.
What are the benefits of IMAX Enhanced products?
IMAX Enhanced certified devices are some of the most premium entertainment devices in the market today—capable of delivering the highest-quality 4K HDR streaming content with fully immersive IMAX signature sound. In addition, certain devices feature IMAX Mode, which ensures that consumers are experiencing films the way filmmakers intended. With IMAX Enhanced, consumers can take comfort in knowing they have access to the closest IMAX experience possible outside the theater.
What markets is IMAX Enhanced available in?
IMAX Enhanced devices are currently available in the US, Europe, China and Japan, with more launching worldwide. IMAX Enhanced content is available on premium streaming platforms and Ultra HD Blu-ray Discs in the U.S., Europe, China and Japan — with more territories and platforms on the way.
What makes content IMAX Enhanced?
IMAX Enhanced studio partners have announced IMAX Enhanced versions of movies that exclusively feature IMAX’s signature picture, sound and scale:
Picture: Stunning, ultra-vivid 4K HDR picture that utilizes the newest, proprietary Digital Media Remastering technology (DMR) developed by IMAX. DMR accurately reduces noise and grain under the filmmaker’s guidance to best optimize the content for a much higher-quality, higher-brightness display. Without this technology, high-dynamic range content can actually look worse than what was originally seen and intended by the filmmaker.
Sound: IMAX and DTS have partnered with award-winning Hollywood sound mixers leveraging DTS:X codec technology integrated in home audio equipment and select televisions to deliver an IMAX signature sound experience with deeper bass and more dynamic range.
Scale: Select IMAX Enhanced titles that were shot with IMAX-certified cameras or specially formatted for IMAX theatres feature its exclusive expanded aspect ratio, enabling viewers to see the full scale and scope of the picture on 4K HDR TVs.
What brands are offering IMAX Enhanced?
Illustrating the depth and breadth of the initiative, IMAX and DTS have announced a number of global technology and entertainment partners, including Definitive Technology, Denon, Hisense, Marantz, McIntosh, Paramount Pictures, Philips, Polk, Sony Electronics, Sony Pictures Entertainment, and TCL among others. IMAX Enhanced continues to expand the ecosystem by adding leading studios, tech and streaming brands.
For a comprehensive list, please visit: Streaming
How is IMAX improving image quality on IMAX Enhanced products?
Today’s 4K and 8K UHD HDR TVs feature higher resolution, brighter images, and greater contrast than ever before, which can magnify image imperfections in content, thereby diminishing the filmmaker’s creative intent.
Not only does IMAX’s proprietary Digital Media Remastering (DMR) technology produce the highest-quality, sharpest 4K images, it utilizes an advanced algorithm to clean up images and eliminate imperfections, so you can experience the film exactly as the filmmaker intended. The combination of IMAX Enhanced products, content and streaming platforms results in distinct and breathtaking images featuring vibrant colors, greater contrast, and sharper clarity.
Certain IMAX Enhanced TVs will soon feature IMAX Mode, which is being developed in conjunction with leading Hollywood experts and device manufacturers.
What is IMAX Signature Sound?
For every film released in IMAX theatres, IMAX works in close collaboration with the filmmakers and original sound team to create a custom soundtrack fully optimized for IMAX theatres. IMAX Enhanced titles deliver a soundtrack that most closely replicates that “one of a kind” sound in your home, preserving the full dynamic range of the original mix, so you feel every heart pounding moment for a truly elevated and immersive listening experience.
What makes an IMAX Enhanced A/V receiver different from an A/V receiver with DTS:X technology?
DTS:X technology is commonly found in most multi-channel A/V receivers on the market today. All IMAX Enhanced A/V receivers include DTS:X technology and deliver additional features, such as auto-sensing of IMAX Enhanced content, via IMAX Mode. IMAX Mode indicates that your A/V receiver supports fully immersive IMAX signature sound.
What makes an IMAX Enhanced TV different from a regular 4K UHD TV?
IMAX Enhanced displays must meet additional requirements over and above what most 4K UHD TVs deliver today in order to receive IMAX Enhanced certification.
The IMAX Enhanced program features best-in-category displays that meet carefully prescribed performance standards across viewing mode, resolution, color, brightness, contrast, and sound capabilities. These stringent audio and video specifications have been defined by a certification committee of IMAX, DTS and Hollywood’s leading technical specialists to ensure all IMAX Enhanced devices deliver the highest-quality playback of picture and sound.
How do the products work together? Can I just buy a TV or a sound bar and not the entire suite of IMAX Enhanced products?
Yes! IMAX Enhanced products are designed to deliver the best possible experience, with exclusive benefits built in every step of the way. So even with just a single product, rest assured that you’re getting a better experience. However, when playing back IMAX Enhanced content on both certified display and audio devices, the sum of the whole is greater than its parts—creating the most premium in-home entertainment experience.
What happens to the IMAX Enhanced experience if you don’t have the required number of speakers?
IMAX Enhanced content features soundtracks built upon the DTS:X codec. Scalable and responsive, DTS:X playback offers the best audio experience available, whether stereo or multi-channel immersive. Select high-end soundbars featuring DTS:X technology have been certified by IMAX Enhanced, allowing spatial, surround sound that envelops your living room.
Can I still watch IMAX Enhanced content via streaming or Blu-ray Disc on a non-IMAX Enhanced TV?
If you stream an IMAX Enhanced movie on a non-IMAX Enhanced 4K HDR TV, you will still get the highest-quality 4K HDR picture on the device – however, the device will not deliver a fully optimized presentation compared to the experience on an IMAX Enhanced TV.
What content is currently available on IMAX Enhanced?
The IMAX Enhanced collection is ever-expanding and includes Sony Pictures Entertainment’s Spider-Man: Far From Home, Jumanji: The Next Level, Bad Boys For Life; as well as Paramount Pictures’ Terminator: Dark Fate, Transformers: The Last Knight, Top Gun and much more.
For a comprehensive list, please visit: Content
Which streaming platforms currently offer IMAX Enhanced content?
IMAX Enhanced is available on Sony BRAVIA CORE in the US, Canada and certain European, Latin American and Asian countries. IMAX Enhanced is also available on Rakuten TV in Europe, Tencent and iQiyi in China, and Tsutaya in Japan. These platforms all meet the high standard for IMAX Enhanced 4K HDR streaming. IMAX Enhanced will continue to expand across new streaming platforms.