IMAX Enhanced

January 14, 2022

COMICBOOK: Marvel’s Eternals Extras and Commentary Coming to Disney+

“Marvel’s Eternals is streaming on Disney+ for all subscribers, and now director Chloé Zhao confirms commentary and other special features will be available in March. Eternals and 13 more Marvel Studios movies are available to stream in IMAX Enhanced, offering subscribers a choice between the original theatrical release in widescreen or IMAX’s expanded aspect ratio, and at-home viewers will soon be able to watch Eternals with audio commentary from Zhao. A new documentary special, Marvel Studios Assembled: The Making of Eternals, will go behind the scenes of the epic spanning thousands of years of the Marvel Cinematic Universe.

“Commentary, Assembled and other bonus features will be [available] on D+ in March,” Zhao confirmed in a post published on Instagram. “So much has been said about our film and now I’m so excited for y’all to have your own experience with it. Love to all the fans, audiences, exhibitors, theater workers, critics, and of course all the amazing people who so passionately worked on this film.” ”


To read the full article, visit COMICBOOK

MARVEL: Experience Chloé Zhao’s Full Vision For ‘Eternals’ at Home with IMAX

“When we set out to make Eternals, the word ‘immersion’ was everything,” explains director Chloé Zhao.

Marvel Studios’ Eternals arrived earlier this week on Disney+, and you can stream last year’s blockbuster hit with IMAX’s Expanded Aspect Ratio and witness Zhao’s full vision in the comfort of your own home.

“In IMAX, especially with the Expanded Aspect Ratio, it gives so much more,” continues Zhao in the featurette above. “The reason why EAR particularly worked well with Eternals is that we’re constantly seeing our characters, which is human-sized, interacting with Celestials that are ten times the size of Earth. So it’s actually a tool to immerse the audience in the experience of our characters. IMAX just finds that perfect balance, the mythology of the Celestials, the origin of the MCU, in the most glorious format.”

In celebration of Eternals‘ arrival on Disney+, had the opportunity to speak to Bruce Markoe, senior vice president of post production/operations and DMR at IMAX, and Evan Jacobs, creative finishing supervisor at Marvel Studios, on how IMAX’s EAR enhances the home viewing experiences and highlights Zhao’s theatrical vision.”


To read the full article, visit MARVEL

January 13, 2022

THE ILLUMINERDI: Eternals Now Streaming On Disney+ And In IMAX Enhanced

“Eternals is perhaps the most questionable of all Marvel Studios films to date. With 48% on Rotten Tomatoes, and a B on CinemaScore, it’s the lowest Marvel Studios project on Rotten Tomatoes, and one of the lowest on CinemaScore. Though fans seem to like it more than critics, the movie is a split for both: some love it, some hate it. It’s a controversial film, with cinematography praised and story knocked, but perhaps that’s what makes it so special. It’s one of the most unique films in the entire universe. And if it’s controversial, then perhaps that’s what the film needs.

The film released on November 5, 2021 after having its world premiere at the El Capitan Theatre on October 18, 2021. When it premiered, the film had its fair share of challenges. First off, the film was spoiled by a Variety critic on Twitter. That disaster caused an outburst on social media, and other journalists felt that if they had done such a thing, Disney would have blacklisted them from the media list.

When the film released, all that was forgotten, because the film received such negative word of mouth from critics. But for fans who didn’t venture to the theater and want to know what all the fuss is about, now’s your chance to see Eternals, as it’s streaming on Disney+.”


To read the full article, visit THE ILLUMINERDI

January 12, 2022

VARIETY: These Imax Enhanced-Supporting TVs Bring the Cinema Experience to Your Home

As straight-to-streamer releases become the norm in Hollywood. Disney Plus has responded with a new feature that allows at-home viewers to enjoy a cinematic experience at home. Last November, the platform released Imax Enhanced, a new viewing mode that caters towards larger aspect ratios, even without a gargantuan screen.

With Imax Enhanced, your TV set is basically able to reclaim more screen real estate, enabling viewers to see every part of the shot first captured by the camera. “Doctor Strange,” “Guardians of the Galaxy, and most famously the “Avengers” films were shot for Imax specifically, meaning you can actually miss plot points without this additional space. But the ultra-wide format improves the viewing experience for any action-packed film, so it might be a good idea to take advantage of the new feature if you’re thinking of catching upcoming films from home rather than the theater.”

By Anna Tingley

To read the full article, visit VARIETY

December 14, 2021

SOUND & VISION: IMAX Enhanced: IMAX Comes Home

“IMAX, as most people experience it, is a high quality movie format used in specialized theaters worldwide. But its history, and development, is complicated. I’ll provide only the Cliff Notes version here, as our primary subject is a relatively new home theater format that trades on the IMAX name.

IMAX was first developed roughly 40 years ago for special venues in museums and science centers. The programs there were filmed documentaries, generally running one hour maximum with titles such as Blue Planet and Africa, The Serengeti. Apart from its educational and entertainment value the main attraction was spectacular technical quality in both picture and sound. The screens were immense, sometimes as much as seven stories tall, the aspect ratio 1.43:1, and the resolution, as captured and presented on 70mm film (this was well before the advent of digital cinema), offered a picture area nine times larger than the 35mm used for theatrical films.”

By Tom Norton

To read the full article, visit SOUND & VISION

December 13, 2021

WHAT HI-FI?: Elevate your home entertainment with IMAX Enhanced

“IMAX Enhanced combines the most exciting elements of home entertainment today, optimizing content and devices with IMAX’s best-in-class film technologies and signature sound by DTS.

How? The story actually begins behind the film camera, where IMAX has cultivated relationships with leading filmmakers and studios to deploy its technology in the most exciting theatrical productions. But, after these blockbusters leave the theatre, their lives often continue on in the home.

To address the growing demand from fans to get more IMAX technology in their home viewing experience, IMAX Enhanced leverages IMAX’s exclusive expanded aspect ratio and proprietary Digital Re-mastering (DMR) process to add more image and improve the picture quality for select films available in-home. And, IMAX Enhanced adds heart-pounding DTS sound to create supercharged, premium audio tracks as well.”


To read the full article, visit WHAT HI-FI?

November 8, 2021

IMAX Enhanced to Launch on Disney+ with Titles from the Marvel Cinematic Universe in IMAX’s Expanded Aspect Ratio

From Shang-Chi and The Legend of The Ten Rings to Iron Man, 13 Fan-Favorite Marvel Movies will be Available to Watch at Home in IMAX’s Expanded Aspect Ratio for the First Time Ever on Disney+ Day, November 12

NEW YORK & LOS ANGELES – November 8, 2021 – For the first time ever, fans will be able to stream some of their favorite Marvel titles in IMAX’s Expanded Aspect Ratio at home with IMAX Enhanced on Disney+, launching on November 12th as part of Disney’s company-wide Disney+ Day global celebration.

The new collaboration was announced today by The Walt Disney Company (NYSE:DIS), IMAX Corporation (NYSE:IMAX), and DTS, a wholly-owned subsidiary of Xperi Holding Corporation (Nasdaq: XPER).

With IMAX Enhanced on Disney+:

Subscribers will get more picture with IMAX’s Expanded Aspect Ratio across 13 Marvel titles – all they need to do is hit play

IMAX’s Expanded Aspect Ratio is 1:90:1, which offers up to 26% more picture for select sequences – meaning more of the action is visible on screen, just as the filmmakers intended

In the future, the collaboration will deliver even more enhanced audio and visual technology to Disney+, including immersive IMAX signature sound by DTS

The 13 titles available at launch include the Disney+ premiere of Marvel Studios’ Shang-Chi and The Legend of The Ten Rings on November 12th as well as other fan-favorite MCU movies like Iron Man, Guardians of the Galaxy, Guardians of the Galaxy Vol. 2, Captain America: Civil War, Doctor Strange, Thor: Ragnarok, Black Panther, Avengers: Infinity War, Ant-Man and The Wasp, Captain Marvel, Avengers: Endgame, and Black Widow (content availability varies by region).

“For more than a decade, IMAX has helped filmmakers take fans across the Marvel Cinematic Universe in theaters and now that epic journey crosses into a new world: the home,” said Rich Gelfond, CEO of IMAX. “IMAX, Disney, and Marvel Studios are giving the fans what they want: the most immersive viewing experience throughout the life of a Marvel Studios film, from exclusive theatrical release to the library at-home where they can now watch the Avengers assemble with more picture than ever before.”

“Disney, Marvel Studios, and IMAX have collaborated for years to bring the world’s most popular films to the big screen, and on Friday we’ll start to bring IMAX technology to subscribers with IMAX Enhanced viewing in the Disney+ app,” said Michael Paull, President of Disney+ and ESPN+. “We’re thrilled to create new value for Marvel fans and audiences on Disney+, and we’re looking forward to offering even more IMAX Enhanced functionality in the future.”

“We are thrilled that fans of the MCU will soon have the opportunity to experience IMAX’s Expanded Aspect Ratio, in their own homes with the launch of IMAX Enhanced on Disney+,” said Jon Kirchner, chief executive officer of Xperi. “DTS is proud to be an integral part of IMAX Enhanced and we are looking forward to unlocking more exciting technology for Disney+ subscribers in the future, which will include immersive IMAX signature sound by DTS.”

IMAX is the world’s most immersive canvas for filmmakers to bring their visions to audiences around the globe. With IMAX Expanded Aspect Ratio, filmmakers can create a more immersive experience in theatres and now in the home, allowing audiences to see more of the action. Marvel fans have long called for more of The IMAX Experience at home, and now with certain IMAX Enhanced features on Disney+, subscribers will get what they have been waiting for – additional image at home as intended by the incredible teams behind some of the world’s most popular films.

With IMAX Enhanced, IMAX and technology partner DTS will enable content that can be viewed in-home with the highest fidelity, which ensures that filmmakers’ creative intent is fully optimized for an IMAX-quality presentation. Disney+ is the first major streaming service that will elevate the at-home viewing experience with IMAX Enhanced, rewarding its subscribers with new ways to re-experience the Marvel Cinematic Universe and beyond.

Today’s announcement is the latest evolution in the storied relationship between IMAX and Marvel Studios, with audiences first entering the Marvel Cinematic Universe in IMAX in 2010.

Since then, the Marvel Cinematic Universe has earned well over $1.6 billion across IMAX screens globally, making it the highest grossing franchise in IMAX history. Avengers: Infinity War and Avengers: Endgame were the first films shot entirely with IMAX digital cameras, and all titles available on November 12th feature select sequences in IMAX’s Expanded Aspect Ratio.

Disney+ Day is a global celebration that will come to life across The Walt Disney Company on Friday, November 12th with new content releases, fan experiences, exclusive offers and more.

About Disney+
Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more. In select international markets, it also includes the new general entertainment content brand, Star. The flagship direct-to-consumer streaming service from The Walt Disney Company, Disney+ is part of the Disney Media & Entertainment Distribution segment. The service offers commercial-free streaming alongside an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content. With unprecedented access to Disney’s long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for many of the newest releases from The Walt Disney Studios. Disney+ is available as a standalone streaming service or as part of The Disney Bundle that gives subscribers access to Disney+, Hulu, and ESPN+. For more, visit, or find the Disney+ app on most mobile and connected TV devices.

About IMAX
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you’ve never imagined. Top filmmakers and studios are utilizing IMAX theaters to connect with audiences in extraordinary ways, and, as such, IMAX’s network is among the most important and successful theatrical distribution platforms for major event films around the globe.

IMAX is headquartered in New York, Toronto, and Los Angeles, with additional offices in London, Dublin, Tokyo, and Shanghai. As of September 30, 2021, there were 1,664 IMAX theater systems (1,580 commercial multiplexes, 12 commercial destinations, 72 institutional) operating in 85 countries and territories. Shares of IMAX China Holding, Inc., a subsidiary of IMAX Corporation, trade on the Hong Kong Stock Exchange under the stock code “HK.1970.”

IMAX®, IMAX® Dome, IMAX® 3D, IMAX® 3D Dome, Experience It In IMAX®, The IMAX Experience®, An IMAX Experience®, An IMAX 3D Experience®, IMAX DMR®, DMR®, IMAX nXos® and Films to the Fullest®, are trademarks and trade names of the Company or its subsidiaries that are registered or otherwise protected under laws of various jurisdictions. More information about the Company can be found at You may also connect with IMAX on Instagram (, Facebook (, Twitter ( and YouTube (

About Xperi/DTS
Xperi invents, develops, and delivers technologies that enable extraordinary experiences. Xperi technologies, delivered via its brands (DTS, HD Radio, IMAX Enhanced, Invensas, TiVo), and by its startup, Perceive, make entertainment more entertaining, and smart devices smarter. Xperi technologies are integrated into billions of consumer devices, media platforms, and semiconductors worldwide, driving increased value for partners, customers and consumers.

Xperi, DTS, IMAX Enhanced, Invensas, HD Radio, Perceive, TiVo and their respective logos are trademarks or registered trademarks of affiliated companies of Xperi Holding Corporation in the United States and other countries. All other company, brand and product names may be trademarks or registered trademarks of their respective companies.

Kristie Adler, Disney+
Ed Skowronek, IMAX
Lauren Ward, Xperi

ENGADGET: Disney+ will let you watch ‘Shang-Chi’ and 12 Marvel films in a large IMAX format

“Marvel’s superheroes are about to get a bit bigger on your TV. Disney+ announced today that it’s adding an expanded IMAX aspect ratio for 13 Marvel titles, including Shang-Chi and Black Panther, on November 12th (AKA “Disney+ Day”). The 1.90:1 IMAX aspect ratio will look up to 26 percent taller than the typical 2.35:1 widescreen format in Marvel films, so those annoying black bars will almost disappear while you’re watching scenes shot in IMAX. (You’ll still see some slight bars, though, as the IMAX format doesn’t completely fill 16×9 widescreen TVs.)

Before this Disney+ partnership, IMAX and DTS brought the “IMAX Enhanced” home viewing format to a handful of TV streaming apps, like Sony’s Bravia Core. IMAX-ified films will have a prominent label on their Disney+ screens, and you’ll also be able to launch the standard widescreen version if you prefer. Physical Blu-ray collectors are already used to shifting IMAX aspect ratios in some films, most notably The Dark Knight, Tenet and Mission Impossible: Fallout, but streaming films have typically lost on this perk.”

By D. Hardawar

To read the full article, visit ENGADGET

WSJ: IMAX Versions of ‘Shang-Chi’ and Other Marvel Films Coming to Disney+

“IMAX Corp. known for its big movie screens in big theaters with big sound, is coming to a smaller venue: your home.

Starting Friday, subscribers of Walt Disney Co.’s Disney+ streaming service will be able to watch “Shang-Chi,” “Black Widow” and 11 other Marvel movies in their IMAX formats.

The companies said it is the first time an IMAX version of a movie has been available on a major streaming service.

Disney+ subscribers won’t have to pay extra, even though IMAX showings usually cost several dollars more than a regular movie ticket. The 13 Marvel movies will automatically play in IMAX and users will have the option to switch to the regular format if they want.

The IMAX versions of the movie show 26% more of the picture on the screen, and no special TV or gear is needed, IMAX said.”

By Joseph Pisani

To read the full article, visit The Wall Street Journal

DEADLINE: In Milestone Deal With Marvel And Disney, Imax Enters The Living Room With Enhanced Versions Of 13 Films For Disney+

“In a first for Imax and the recent era of all-out streaming competition, viewers soon will be able to stream 13 Marvel movies in a new format called Imax Enhanced on Disney+.

The slate, which includes this year’s Shang-Chi and the Legend of the Ten Rings, will stream in the expanded aspect ratio, which shows 26% more of the film image on home screens. The initiative will launch on Friday, which the company has designed as Disney+ Day in a promotional push tied to the anniversary of the streaming service’s launch. Audio specialist DTS is also a participant in the venture.”

By Dade Hayes

To read the full article, visit DEADLINE