IMAX Enhanced

IMAX is going to level up what you see, hear, and feel no matter where you are. The IMAX ecosystem has been expanding for years in order to bring fans the best experience possible, whether it’s in a movie theatre or at their homes through IMAX Enhanced. If you’re going to the movie theatre, IMAX is the best experience you can find. If you’re going to watch a movie at home, IMAX Enhanced is the best way to watch.

Every IMAX Enhanced film on Disney+ goes through a rigorous visual and audio remastering process in order to fully optimize it for the platform. IMAX Enhanced on Disney+ launched with 13, fan-favorite Marvel titles to start and is continually adding more titles to the collection.

IMAX’s exclusive Expanded Aspect Ratio is 1:90:1, which offers up to 26% more picture for select sequences – meaning more of the action is visible on screen, just as the filmmakers intended. When a title has IMAX’s expanded aspect ratio, movie watchers experience the full scope of the picture, be it in a movie theatre or now at home with IMAX Enhanced on Disney+. The experience is a must-have for scenes of epic proportion – without it, subscribers could stand to lose up to a quarter of their picture.

All Disney+ subscribers can experience IMAX Enhanced across 16 titles that feature IMAX’s exclusive expanded aspect ratio.

IMAX Enhanced devices span multiple product categories and premium, best-in-class device manufacturers. For a more comprehensive list, please visit: Devices

While the IMAX theatrical experience continues to be the gold standard in immersive movie-going, the companies saw an opportunity to extend a premier, elevated entertainment experience beyond the theater. For those who can’t go to the movies or for when the movies are no longer in the theatre, IMAX Enhanced offers the closest way to the IMAX experience at your fingertips. There are two challenges the program addresses:

1. Device Differentiation: Helping consumers seamlessly identify best-in-class consumer electronics products.
2. Optimized Viewing: Creating a premium streaming experience that remains faithful to the filmmaker’s creative intent.

IMAX Enhanced delivers more of what fans demand from an IMAX experience outside of the theater:

• Streaming: Now available on the biggest streaming platforms worldwide, IMAX Mode ensures that 4K streaming content looks and sounds as the filmmaker intended—with select best-in-class devices optimized for fully immersive playback.
• Content: The only way to experience IMAX’s signature picture, sound and scale outside of the theater—with exclusive, digitally remastered 4K HDR content and immersive audio by DTS.
• Devices: To qualify for IMAX Enhanced certification, 4K HDR televisions, projectors, sound bars, A/V receivers, loudspeakers, powered subwoofers and other premium home entertainment devices must meet carefully prescribed performance requirements established by IMAX, DTS and Hollywood’s leading experts.

IMAX Enhanced certified devices are some of the most premium entertainment devices in the market today—capable of delivering the highest-quality 4K HDR streaming content with fully immersive IMAX signature sound. In addition, certain devices feature IMAX Mode, which ensures that consumers are experiencing films the way filmmakers intended. With IMAX Enhanced, consumers can take comfort in knowing they have access to the closest IMAX experience possible outside the theater.

IMAX Enhanced devices are currently available in the US, Europe, China and Japan, with more launching worldwide. IMAX Enhanced content is available on premium streaming platforms and Ultra HD Blu-ray Discs in the U.S., Europe, China and Japan — with more territories and platforms on the way.

IMAX Enhanced studio partners have announced IMAX Enhanced versions of movies that exclusively feature IMAX’s signature picture, sound and scale: Picture: Stunning, ultra-vivid 4K HDR picture that utilizes the newest, proprietary Digital Media Remastering technology (DMR) developed by IMAX. DMR accurately reduces noise and grain under the filmmaker’s guidance to best optimize the content for a much higher-quality, higher-brightness display. Without this technology, high-dynamic range content can actually look worse than what was originally seen and intended by the filmmaker. Sound: IMAX and DTS have partnered with award-winning Hollywood sound mixers leveraging DTS:X codec technology integrated in home audio equipment and select televisions to deliver an IMAX signature sound experience with deeper bass and more dynamic range. Scale: Select IMAX Enhanced titles that were shot with IMAX-certified cameras or specially formatted for IMAX theatres feature its exclusive expanded aspect ratio, enabling viewers to see the full scale and scope of the picture on 4K HDR TVs.

Illustrating the depth and breadth of the initiative, IMAX and DTS have announced a number of global technology and entertainment partners, including Definitive Technology, Denon, Hisense, Marantz, McIntosh, Paramount Pictures, Philips, Polk, Sony Electronics, Sony Pictures Entertainment, and TCL among others. IMAX Enhanced continues to expand the ecosystem by adding leading studios, tech and streaming brands. For a comprehensive list, please visit: Streaming - Devices

Today’s 4K and 8K UHD HDR TVs feature higher resolution, brighter images, and greater contrast than ever before, which can magnify image imperfections in content, thereby diminishing the filmmaker’s creative intent. Not only does IMAX’s proprietary Digital Media Remastering (DMR) technology produce the highest-quality, sharpest 4K images, it utilizes an advanced algorithm to clean up images and eliminate imperfections, so you can experience the film exactly as the filmmaker intended. The combination of IMAX Enhanced products, content and streaming platforms results in distinct and breathtaking images featuring vibrant colors, greater contrast, and sharper clarity. Certain IMAX Enhanced TVs will soon feature IMAX Mode, which is being developed in conjunction with leading Hollywood experts and device manufacturers.

For every film released in IMAX theatres, IMAX works in close collaboration with the filmmakers and original sound team to create a custom soundtrack fully optimized for IMAX theatres. IMAX Enhanced titles deliver a soundtrack that most closely replicates that “one of a kind” sound in your home, preserving the full dynamic range of the original mix, so you feel every heart pounding moment for a truly elevated and immersive listening experience.

DTS:X technology is commonly found in most multi-channel A/V receivers on the market today. All IMAX Enhanced A/V receivers include DTS:X technology and deliver additional features, such as auto-sensing of IMAX Enhanced content, via IMAX Mode. IMAX Mode indicates that your A/V receiver supports fully immersive IMAX signature sound.

IMAX Enhanced displays must meet additional requirements over and above what most 4K UHD TVs deliver today in order to receive IMAX Enhanced certification. The IMAX Enhanced program features best-in-category displays that meet carefully prescribed performance standards across viewing mode, resolution, color, brightness, contrast, and sound capabilities. These stringent audio and video specifications have been defined by a certification committee of IMAX, DTS and Hollywood’s leading technical specialists to ensure all IMAX Enhanced devices deliver the highest-quality playback of picture and sound.

Yes! IMAX Enhanced products are designed to deliver the best possible experience, with exclusive benefits built in every step of the way. So even with just a single product, rest assured that you’re getting a better experience. However, when playing back IMAX Enhanced content on both certified display and audio devices, the sum of the whole is greater than its parts—creating the most premium in-home entertainment experience.

IMAX Enhanced content features soundtracks built upon the DTS:X codec. Scalable and responsive, DTS:X playback offers the best audio experience available, whether stereo or multi-channel immersive. Select high-end soundbars featuring DTS:X technology have been certified by IMAX Enhanced, allowing spatial, surround sound that envelops your living room.

If you stream an IMAX Enhanced movie on a non-IMAX Enhanced 4K HDR TV, you will still get the highest-quality 4K HDR picture on the device – however, the device will not deliver a fully optimized presentation compared to the experience on an IMAX Enhanced TV.

The IMAX Enhanced collection is ever-expanding and includes Marvel Studios’ Avengers: Endgame, Black Panther, and Guardians of the Galaxy, Disney and Pixar’s Lightyear, Sony Pictures Entertainment’s Spider-Man: No Way Home, Jumanji: The Next Level, Bad Boys For Life, as well as Paramount Pictures’ Terminator: Dark Fate, Transformers: The Last Knight, Top Gun and much more. For more details, please visit: Content

IMAX Enhanced is available on Sony BRAVIA CORE and Disney+. IMAX Enhanced is also available on Rakuten TV in Europe, and both Tencent and iQiyi in China. These platforms all meet the high standard for IMAX Enhanced 4K HDR streaming. IMAX Enhanced will continue to expand across new streaming platforms.